Founded in 2014 by Stephan Attar and Jordan Botbol, Balec Group was built on a vision to capitalize on the transformative power of e-commerce in reshaping retail. The company initially thrived by selling branded goods across a wide range of product categories, building a reputation for quality and reliability. Over time, Balec Group honed its focus, establishing a strong foothold in apparel accessories and creating several proprietary, trademarked brands. These brands have achieved multimillion-dollar annual sales through leading online marketplaces and direct-to-consumer (D2C) websites, positioning Balec Group as a significant player in the e-commerce landscape.

Our operational excellence, adaptability, and unwavering dedication to customer satisfaction have solidified Balec Group as a trusted partner in e-commerce.