Founded in 2014 by Stephan Attar and Jordan Botbol, Balec Group was built on a vision to capitalize on the transformative power of e-commerce in reshaping retail. The company initially thrived by selling branded goods across a wide range of product categories, building a reputation for quality and reliability. Over time, Balec Group honed its focus, establishing a strong foothold in apparel accessories and creating several proprietary, trademarked brands. These brands have achieved multimillion-dollar annual sales through leading online marketplaces and direct-to-consumer (D2C) websites, positioning Balec Group as a significant player in the e-commerce landscape.

In addition to its branded operations, Balec Group has expanded into the wholesale market, offering licensed toys and brand-name electronics to retailers and distributors. This diversification reflects our commitment to meeting the demands of a dynamic marketplace and providing our partners with sought-after, high-quality products.

Over the past decade, Balec Group has become a trusted partner for entrepreneurs navigating the complexities of e-commerce growth. Recognizing the significant upfront investment required for warehousing, distribution, and order fulfillment—including costs for rent, labor, software, and supply chain management—Balec Group offers scalable solutions to alleviate these burdens. Our services allow businesses to leverage our expertise and infrastructure on an as-needed basis, enabling founders to focus on product development without the constraints of fixed costs or long-term commitments.

Today, Balec Group fulfills thousands of orders daily while empowering entrepreneurs and retailers alike to achieve their business goals. Our operational excellence, adaptability, and unwavering dedication to customer satisfaction have solidified Balec Group as a trusted partner in both retail and wholesale e-commerce.