RETAIL
For too long, consumers have faced a choice between overpriced name brands and low-quality knockoffs. The shopping experience, once built on trust, quality, and discovery, has become a race to the bottom.
Balec Group was founded in 2014 by Stephan Attar and Jordan Botbol, to rewrite that story by closing the gap between value and quality, blending innovation with reliability. Through proprietary trademarked brands that meet real consumer needs, Balec Group has established a thriving national presence across major online marketplaces and direct-to-consumer platforms.
Today, it’s more than a retail business, it’s a reinvention of how people shop, trust, and connect with the products they use every day.
WHOLESALE
From our warehouse to your shelves.
Sourcing reliable, high quality products without the headaches has become harder than ever. That’s where Balec Group steps in.
Building on our e-commerce success, we expanded into wholesale to give retailers and distributors a competitive edge. From licensed toys to brand name watches, and electronics, we offer in-demand products backed by trusted supply chains and streamlined logistics.
From our warehouse to your shelves, Balec Group is your behind the scenes partner in keeping inventory fresh, customers happy, and business moving forward.
DISTRIBUTION
Your products, everywhere.
Getting it into customers’ hands at scale, across platforms, without losing sleep is a challenge.
Balec Group helps brands go from “ready” to “everywhere.” As a trusted distribution partner, we power sales across leading online marketplaces. Whether it’s onboarding, optimization, logistics, or compliance, we handle the complexity so you can focus on growth.
Your products, everywhere, without the overwhelm.
CONSULTING
Your Growth, Engineered.
Accelerate your growth with Balec Group’s expert consulting services. We don’t just offer advice, we execute, streamline, and scale your operation. Our team brings hands-on experience, real retail relationships, and deep operational know how. Whether you’re launching or scaling, we provide the infrastructure and insight to move faster with confidence.
LIVESTREAM
Real people. Real time. Real sales.
In a world where attention spans are short and scrolls are endless, how do you actually connect with your customer? You go live.
At Balec Group, we turn browsers into buyers through daily livestream shows on platforms like Whatnot. By mixing real-time interaction with curated product drops, we create shopping experiences that entertain, sell, and move inventory fast. Whether it’s our own brands or our partners’, livestreaming brings personality to the products and revenue to the bottom line.
Real people. Real time. Real sales.
GOVERNMENT
Serving those who serve others.
Balec Group delivers with speed, accuracy, and integrity serving agencies and nonprofits through SAM.gov, eProcure, and direct partnerships. Whether it's emergency sourcing or mission-critical inventory, we understand the urgency and complexity that government work demands. Our job is to make procurement easy so those who serve others can stay focused on what matters most: Serving those who serve others.
Problem Solvers, Not Just Sellers
We’re here to make your job easier, your workflow smoother, and your business stronger.
Transparent & Accountable
Clear pricing, honest timelines, responsive support and a team that always follows through.
Authorized Distributor
We hold exclusive rights to distribute select brands, offering trusted and verifiable sourcing.
Software Ready
Full EDI integration for seamless compliance with major retailers and supply chains.
One Stop Sourcing
Everything you need in one place, ready to ship, retail-ready and constantly evolving.
Fast Reliable Shipping
Orders ship the same or next business day, ensuring fast, reliable delivery.
Dedicated Customer Service
Real people, responsive answers, no bots, no runaround, just reliable, human support.
Superior Quality Standards
We continuously upgrade key products for better performance, durability & customer satisfaction.
Top Ranked Company in America
We had the privilege of being honored by Inc Magazine as one of the fastest-growing privately owned companies in the United States
